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Platform Strategies 2023: Digital to Data: Marketing Strategies & Technologies for the Next Era of Scholarly Publishing

Open access policies, industry mergers, and data privacy policies have drastically changed the landscape for marketers in publishing and beyond. Today's marketers have had to nimbly pivot from B2B to B2C, from siloed to unified, and from highly produced to highly personalized. This session brought together industry leaders who are navigating the altered landscape from a variety of angles.

Colleen Scollans


CMO, Clarke & Esposito

Colleen Scollans is Practice Lead for Marketing & Customer Experience at Clarke & Esposito. She is a seasoned marketing, digital strategy, and customer experience leader and a recognized marketing technology expert who frequently speaks and writes on marketing strategy and digital transformation. Colleen leads C&E's clients to success in marketing, digital strategy, and customer experience – whether it's building a new marketing vision and strategy, elevating branding and messaging, or selecting and integrating new MarTech across the organization. Formerly global CMO for Oxford University Press’s (OUP) Academic Division, Colleen led a team of over 250 worldwide and spearheaded OUP’s digital and marketing transformation. Prior to joining OUP, Colleen held marketing and leadership roles at Wiley, the American Institute of Certified Public Accountants (AICPA), and First Union Bancorp.

Dustin Smith


Co-Founder & President, Hum

Dustin leads Hum, a company focused on offering personalization to scholarly societies, professional associations and member groups. Hum uses real-time data from existing association/society software (including Silverchair!) to power personalization for every member, subscriber and partner.

Erin Ganley


Director of Researcher Marketing, Oxford University Press

Erin manages the global marketing team responsible for driving awareness and engagement with Oxford’s academic content (books, journals, and reference). She’s had over a decade of experience in journals marketing since her start at OUP in 2006 and she has since led teams focused on marketing transformation; strategy and performance; continuous improvement; and ensuring OUP meets the needs of partners and authors. She is based in Raleigh, NC.

Rory Williams


Director, Communications & Marketing, Rockefeller University Press

Rory Williams is Director of Communications and Marketing at Rockefeller University Press, which publishes Journal of Cell Biology (JCB), Journal of Experimental Medicine (JEM), Journal of General Physiology (JGP) and co-publishes Life Science Alliance (LSA). His New York–based team collaborates across departments to raise the visibility of RUP’s portfolio, promote the journals’ groundbreaking research and innovative authors, and engage the scientific community. Prior to joining RUP in 2016, he was Director of Communications and Marketing at the American Thoracic Society and has also served as an editor for small publishers and daily newspapers in California.