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Erin Ganley

Director of Researcher Marketing, Oxford University Press
Erin manages the global marketing team responsible for driving awareness and engagement with Oxford’s academic content (books, journals, and reference). She’s had over a decade of experience in journals marketing since her start at OUP in 2006 and she has since led teams focused on marketing transformation; strategy and performance; continuous improvement; and ensuring OUP meets the needs of partners and authors. She is based in Raleigh, NC.

1 Matching Videos

Platform Strategies

Platform Strategies 2023: Digital to Data: Marketing Strategies & Technologies for the Next Era of Scholarly Publishing

49:39
Open access policies, industry mergers, and data privacy policies have drastically changed the landscape for marketers in publishing and beyond. Today's marketers have had to nimbly pivot from B2B to B2C, from siloed to unified, and from highly produced to highly personalized. This session brought together industry leaders who are navigating the altered landscape from a variety of angles.