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Colleen Scollans

Colleen Scollans

Marketing and Digital Strategy Consultant
Colleen Scollans is seasoned Marketing, Digital Strategy, and Customer Experience leader and consultant. With a strong background in Marketing and Digital transformation, Colleen helps organizations improve marketing performance, successfully leverage marketing technology, derive value from data, and pivot to customer centricity. Prior to consulting, Colleen was the Chief Marketing Officer for Oxford University Press’s Academic Division where she led 250 Marketing, Digital Strategy and Data/Analytics professionals around the world.
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Speaker

1 Matching Videos

Platform Strategies

Next Generation Marketing, Product, and Data Strategies (Colleen Scollans)

19:39
Taking Content Monetization to the Next Level. Experts from research, professional, and trade publishing lay out how to leverage marketing technology, content, data, and ways of working to most effectively monetize their content.