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Colleen Scollans

Colleen Scollans

CMO, Clarke & Esposito
Colleen Scollans is Practice Lead for Marketing & Customer Experience at Clarke & Esposito. She is a seasoned marketing, digital strategy, and customer experience leader and a recognized marketing technology expert who frequently speaks and writes on marketing strategy and digital transformation. Colleen leads C&E's clients to success in marketing, digital strategy, and customer experience – whether it's building a new marketing vision and strategy, elevating branding and messaging, or selecting and integrating new MarTech across the organization. Formerly global CMO for Oxford University Press’s (OUP) Academic Division, Colleen led a team of over 250 worldwide and spearheaded OUP’s digital and marketing transformation. Prior to joining OUP, Colleen held marketing and leadership roles at Wiley, the American Institute of Certified Public Accountants (AICPA), and First Union Bancorp.
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2 Matching Videos

Platform Strategies

Next Generation Marketing, Product, and Data Strategies (Colleen Scollans)

Taking Content Monetization to the Next Level. Experts from research, professional, and trade publishing lay out how to leverage marketing technology, content, data, and ways of working to most effectively monetize their content.
Platform Strategies

Platform Strategies 2023: Digital to Data: Marketing Strategies & Technologies for the Next Era of Scholarly Publishing

Open access policies, industry mergers, and data privacy policies have drastically changed the landscape for marketers in publishing and beyond. Today's marketers have had to nimbly pivot from B2B to B2C, from siloed to unified, and from highly produced to highly personalized. This session brought together industry leaders who are navigating the altered landscape from a variety of angles.