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Next Generation Marketing, Product, and Data Strategies (Colleen Scollans)

Taking Content Monetization to the Next Level. Experts from research, professional, and trade publishing lay out how to leverage marketing technology, content, data, and ways of working to most effectively monetize their content.
Platform Strategies 2019

Colleen Scollans


CMO, Clarke & Esposito

Colleen Scollans is Practice Lead for Marketing & Customer Experience at Clarke & Esposito. She is a seasoned marketing, digital strategy, and customer experience leader and a recognized marketing technology expert who frequently speaks and writes on marketing strategy and digital transformation. Colleen leads C&E's clients to success in marketing, digital strategy, and customer experience – whether it's building a new marketing vision and strategy, elevating branding and messaging, or selecting and integrating new MarTech across the organization. Formerly global CMO for Oxford University Press’s (OUP) Academic Division, Colleen led a team of over 250 worldwide and spearheaded OUP’s digital and marketing transformation. Prior to joining OUP, Colleen held marketing and leadership roles at Wiley, the American Institute of Certified Public Accountants (AICPA), and First Union Bancorp.