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Next Generation Marketing, Product, and Data Strategies (Colleen Scollans)

Taking Content Monetization to the Next Level. Experts from research, professional, and trade publishing lay out how to leverage marketing technology, content, data, and ways of working to most effectively monetize their content.

September 25 & 26, 2019

Platform Strategies is a dynamic annual event exploring the technologies and businesses that support professional and scholarly knowledge. Content ranges from open discussions with researchers to focused, strategic keynotes from industry CTOs. Engage with experts and peers during interactive sessions and lively receptions, and take home insights from thought leaders in adjacent markets.

Colleen Scollans

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Marketing and Digital Strategy Consultant

Colleen Scollans is seasoned Marketing, Digital Strategy, and Customer Experience leader and consultant. With a strong background in Marketing and Digital transformation, Colleen helps organizations improve marketing performance, successfully leverage marketing technology, derive value from data, and pivot to customer centricity. Prior to consulting, Colleen was the Chief Marketing Officer for Oxford University Press’s Academic Division where she led 250 Marketing, Digital Strategy and Data/Analytics professionals around the world.