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Data Trends: The Alchemy of Turning Your Disparate Data into Gold

As scholarly publishing organizations unite their content, editorial, member, platform, and web analytics data, they’re facing a wealth of ways to deliver truly actionable insights. Hear from a group of industry data experts and publishers currently on this journey to data unification and what they’ve learned along the way.

Dustin Smith


Co-Founder & President, Hum

Dustin leads Hum, a company focused on offering personalization to scholarly societies, professional associations and member groups. Hum uses real-time data from existing association/society software (including Silverchair!) to power personalization for every member, subscriber and partner.

Joe Haddock


Chief Digital Officer, CyberRisk Alliance

Joe Haddock is Chief Digital Officer of CyberRisk Alliance. His role provides strategic, hands-on leadership to the organization with goals including scaling the digital platform, growing the total audience database, and expanding the range of products and services we provide. Joe has direct responsibility for managing the audience and data marketing teams; production (including ad ops) groups; and enterprise project management. Prior to joining CRA, Joe worked at HIMSS as VP, Digital Strategy. In that role, Joe architected and installed a digital platform to successfully support the growth of HIMSS’ annual global conference; launched HIMSSTV; and spearheaded the rapid expansion of HIMSS’ digital media and ABM capabilities. Joe has previously held senior-level technology leadership positions at Thomson Reuters; Wicks Business Media; the Daily Meal (Spanfeller Group); and American Lawyer Media (ALM).

Margarita Lygizou


Head of Sales & Marketing, IWA Publishing

Margarita Lygizou is Head of Sales & Marketing for IWA Publishing. She is results-driven with a wealth of experience in driving change management and business transformation. She has been with IWA Publishing for nine years, during which time the journal portfolio has completely transitioned to Open Access. Data has been at the centre of this transformation and what is driving sales and marketing strategy forward. You will find her on a never-ending hunt for better data and good coffee.

Melanie Dolechek


Executive Director, Society for Scholarly Publishing

Melanie Dolechek is the Executive Director of the Society for Scholarly Publishing. She has been active in scholarly publishing since 2006, previously serving as the Director of Publishing and Marketing of Allen Press. She is the Convener for the Coalition for Diversity and Inclusion in Scholarly Communication and past treasurer of the Kansas City Society of Association Executives. Melanie holds a Master of Science in Management from Baker University a Bachelor of Fine Arts from Kansas State University and is a Certified Association Executive.

Michael Hardesty


Digital Product Manager, PNAS

Michael Hardesty is Digital Product Manager for PNAS, where he manages the product roadmap and leads digital strategy for the society’s journal publishing program. He brings a mix of user experience design, digital analytics and usability research to his work. One of his professional passions is to craft insights out of data to add value to the customer experience and drive impact for businesses.