PLATFORM STRATEGIES explores the technologies and strategies that support professional and scholarly knowledge. In 2022 we’ll devote each Platform Strategies Webinar to presentations and panel discussions in a single area: platform technology, education technology, data, and emerging content formats.
Director of Product Strategy, Silverchair
Hannah Heckner works to inform, prioritize, and execute on the Silverchair Platform Development Plan. This includes work in overseeing the Platform Decision Log which captures internal platform development suggestions; facilitating Publisher Working Groups that discuss industry trends, publisher needs, and developing Silverchair solutions; and managing vendor relationships and internal implementation for the Silverchair Universe program. She has worked within academic publishing for over 10 years and has experience with both commercial and non-profit publishing, most recently at the American Association for the Advancement of Science.
Chief Marketing Officer, Cadmore Media
Jessica Lawrence-Hurt leads Cadmore Media’s sales and marketing efforts, bringing to bear her 15+ years experience in scholarly publishing. Most recently she managed international and library sales for MIT Press, and was head of marketing at Alexander Street. She reads constantly and loves travelling, live music, art, eating, and sometimes, cooking.
Director of Digital Strategy, Health Affairs
Patti Sweet is the Direct of Digital Strategy at Health Affairs. She focuses on digital strategy and the ways in which Health Affairs can promote itself and its content in digital spaces and to diverse audiences. She built her career working in digital marketing agencies and volunteering with service organizations and nonprofits, with half of her work based in London and the other half in the US. Patti received her bachelor’s degree in International Studies and Spanish from Michigan State University and she holds a master’s degree from the Hult International Business School in London.