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Finding New Audiences for Your Content

As audiences or user bases change, many publishers are adapting by aggregating or syndicating content, adding in product features, or investing in marketing technology. As the Senior Product Manager for Emerging Platforms at NPR, Ha-Hoa Hamano spends her time thinking through how to adapt NPR's content delivery and products to maintain or reach new audiences. How has NPR grown and stayed connected with its audience as technology has taken most of us away from Morning Edition during our commute? Hamano discussed their strategy, joined by Gabe Harp (MIT Press) and Kristen Twardowski (Duke University Press), who offered a publisher perspective on these challenges and what they've learned along the way.