Jake Zarnegar

This Platform Strategies Webinar event explores how societies and publishers are taking professional education online, whether continuing education, maintenance of certification training, or offerings to help clinicians or practitioners keep current with the latest advances in their field.

Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience. Integrating and managing data from disparate sources, leveraging data to create better digital experiences, and using data to grow new revenue are difficult concepts to understand, much less implement. This discussion offers a look at how organizations like HIMSS approached and addressed these issues, taking control of their data to grow their audience and tailor their outreach. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development.

This event brings together producers and end users of educational content to illuminate primary trends in digital education and learning, inclusive of: Micro/Nano Learning, Personalized and Adaptive Education, Collaborative Learning, and Immersive Learning. Using practical examples and applications, we’ll explore: motivations driving the adoption of digital education, opportunities, impact, and outcomes of digital education and learning; challenges and gaps; and what’s coming in the next 2-3 years.