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Jake Zarnegar

Chief Business Development Officer, Silverchair
As Chief Business Development Officer, Jake Zarnegar works directly with scientific and scholarly publishers to explore new partnerships and find the best alignment of Silverchair’s complementary suite of technologies and services with each publisher’s digital product strategy. A 20+ year industry veteran, Jake is a frequent speaker at SSP, ALPSP, and STM events covering emerging topics at the intersection of technology and scholarly publishing.

Matching Videos

3 Matching Videos
This Platform Strategies Webinar event explores how societies and publishers are taking professional education online, whether continuing education, maintenance of certification training, or offerings to help clinicians or practitioners keep current with the latest advances in their field.
Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience. Integrating and managing data from disparate sources, leveraging data to create better digital experiences, and using data to grow new revenue are difficult concepts to understand, much less implement. This discussion offers a look at how organizations like HIMSS approached and addressed these issues, taking control of their data to grow their audience and tailor their outreach. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development.