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Jake Zarnegar

Silverchair & Hum
Jake Zarnegar (Chief Growth Officer, Hum) has served the professional association and scientific publishing community for more than 20 years by leading the development and adoption of SaaS platforms for online publishing (Silverchair) and online training and certification (Silverchair Learning Systems, now part of Relias). Now at Hum, Jake is working with technologists and association leaders on a new Association Intelligence platform—one that enables associations to unify content and usage across their digital properties, develop rich insights and useful predictions about individuals and groups, and deliver personalized content and products that engage, inform, and rally those individuals to advance their missions.

Matching Videos

2 Matching Videos
Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience. Integrating and managing data from disparate sources, leveraging data to create better digital experiences, and using data to grow new revenue are difficult concepts to understand, much less implement. This discussion offers a look at how organizations like HIMSS approached and addressed these issues, taking control of their data to grow their audience and tailor their outreach. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development.